Предположим, у меня есть эта простая HTML-страница о том, как парень получает работу:
<!DOCTYPE HTML>
<html>
<head>
<meta charset="utf-8">
<title>New Job for John Doe</title>
</head>
<body>
<h1>New Job for John Doe</h1>
<p>This week John Doe accepted an offer to become a Software Engineer at MITRE. John graduated from MIT in 2005 with a BS in Computer Science. He previously worked at a small company near Boston. Blah, blah, blah.</p>
<p>The MITRE Corporation is a not-for-profit organization chartered to work in the public interest. The MITRE Corporation has two principal locations: Bedford, Massachusetts, and McLean, Virginia. Blah, blah, blah.</p>
</body>
</html>
Если я добавляю семантические данные с использованием словаря schema.org, это может выглядеть так:
<!DOCTYPE HTML>
<html>
<head>
<meta charset="utf-8">
<title>New Job for John Doe</title>
</head>
<body>
<h1>New Job for John Doe</h1>
<p itemscope itemtype="http://schema.org/Person">This week John Doe accepted an offer to become a <span itemprop="jobTitle">Software Engineer</span> at <span itemprop="worksFor">MITRE</span>. John graduated from <span itemprop="alumniOf">MIT</span> in 2005 with a BS in Computer Science. He previously worked at a small company near Boston. Blah, blah, blah.</p>
<p itemscope itemtype="http://schema.org/Corporation">The MITRE Corporation is a not-for-profit organization chartered to work in the public interest. The MITRE Corporation has two principal locations: <span itemprop="location">Bedford, Massachusetts</span>, and <span itemprop="location">McLean, Virginia</span>. Blah, blah, blah.</p>
</body>
</html>
Первый абзац, очевидно, касается человека Джона Доу, а второй абзац - о компании, корпорации MITER. Но "MITER" в первом абзаце совпадает с "The MITER Corporation" во втором. Как явным образом объявляю их одним и тем же с помощью schema.org?